TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,Edmund Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - The Irwin series in marketing
SN  - 0256139903
AV  - HF5415.13 M41 1996
U1  - 658.8 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Mercadotecnia
KW  - Administración
N1  - Includes bibliographical references and indexes
ER  -